Cross-track digital media system operator XTD Limited has unveiled what it says are "the world's first" open-air, cross-track digital media installations leading to the launch of the media network in another major Australian city, according to a company announcement.
The large-format cross-track digital signage system was designed for metro rail systems and uses LED displays coupled with high-definition sound to broadcast advertising and information to metro train commuters.
XTD said it has an exclusive seven-year contract with Queensland Rail to operate the cross-track digital media and sound systems that have now been installed in several of Brisbane's busiest metro stations, operating in both below-ground and open-air locations.
"Up to now our installations have been in underground metro stations, but Brisbane sees a world first in terms of the system operating in open-air locations," XTD CEO Steve Wildisen said in the announcement. "The system offers precise high-quality vision with sound, and the open-air locations are operating extremely well."
Passenger traffic on Queensland Rail City Services has now reached 55 million customers annually, fueled by strong population growth in South East Queensland and an increasing trend toward using public transport, the company said. XTD also has a seven-year contract with Metro Trains Melbourne Pty Ltd. operating 32 XTD digital video displays within many of the city's underground rail stations. The Melbourne XTD system has been fully operational since October 2014.
Wildisen said XTD was now focused on its international expansion plans, with particular attention on the U.S., and that he and senior members of the XTD commercial team were in ongoing discussions with some of the largest outdoor advertising groups, technology companies and media buyers in the U.S.